Pre-Orders Tell A Story

In November Ford debuted the all-new, all-electric Mustang Mach-E SUV. Reservations for the 2021 Mustang Mach-E First Edition model are officially full. Other models, such as the Premium edition and the GT, are still available for a $500 deposit. The MSRP on the Premium lists for $50,600 and the GT starts at $60,500. Ford did not specify the production numbers for the First Edition, but has said it plans to build 50,000 units during the Mach-E’s first year.

The Ford Mustang Mach-E comes in five trim levels: First Edition, Premium, Select, California Route 1 and GT/GT Performance. The Premium and First Edition will be available in late 2020 with the Select, California Route 1 and GT/GT Performance arriving in early Spring 2021. The design cues are pure Mustang, with a long hood and short rear overhangs. The LED headlights are slim and frame the front nose, which has active air shutters on the lower fascia. The sequential, tri-bar LED tail lamps are true to the current (and historic) Mustang design.

The pre-orders also offer an interesting look at what Mach-E customers like:

• Carbonized Gray is the most popular color choice, with 38 percent choosing it; Grabber Blue Metallic, 35 percent, and Rapid Red, 27 percent.

• More than 80 percent of U.S. customers are reserving Mach-E with an Extended Range Battery, which promises up to 300 miles of range depending on the model.

• About 55 percent are opting for all-wheel drive.

• Almost 30 percent of U.S. customers are choosing the Mach-E GT.

• More than a quarter of all reservations are coming from California.

The only disappointing thing is that the first Mach-E will not be available until the end of 2020.

Source: cleanfleetreport.com